From a NYT article: Apple generally offers proprietary software and services that run only on Apple hardware. For example, iMessage is Apple’s free text messaging service offered only for iPhones and iPads. Analysts have called this approach Apple’s “lock-in” strategy to keep customers loyal, a term that has been described as cynical because it has a connotation of imprisonment. But in his e-mail, even Mr. Jobs recognizes that Apple’s goal with its cloud services is to “tie all of our products together, so we further lock customers into our ecosystem.” This is just following the Windows play book. Google, Apple, Redhat, Disney, Netflix, Amazon, IBM, Box, all have the same strategy. It is all about the ecosystem and keeping people in it and making the barriers or leave harder and harder. NYT talks as if this some Apple way of thinking.
Posted on: Tue, 08 Apr 2014 13:33:46 +0000
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