From our followup on the JHU admissions email misfire: - TopicsExpress



          

From our followup on the JHU admissions email misfire: Misfired e-mail bedevils all kinds of companies and organizations. It can happen in big batches or in terribly embarrassing single instances. Anyone who has ever hit “Reply All” on an e-mail response meant for only one set of eyes can relate. But for college admissions shops, there are unique challenges. The shift from paper to electronic communication during the past decade or so has increased the potential for errors. It’s a lot more difficult to send 294 paper envelopes to the wrong people than 294 e-mails. In addition, the admissions cycle has become an odyssey for students stretching from October through April. There are now one or two rounds of “early” college applications, plus regular and rolling deadlines. The “big day” is no longer just April 1. There are many big days.
Posted on: Wed, 17 Dec 2014 19:41:44 +0000

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