From the The Air Force Guide to Effective Social Media Use: Produced by the Air Force Public Affairs Agency Do’s and Don’ts of Social Media for Leaders • Do listen to your followers and engage as necessary. • Do be honest about who is maintaining a social media site. • Do keep your interactions conversational and informal, yet professional. • Do consider your public image when using social media professionally and personally. • Do pick the right communication tools for your audiences. • Don’t rely on social media alone to communicate your messages. • Don’t stifle conversations. If a comment or post doesn’t hurt anyone and doesn’t violate your comment policy, don’t delete it. • Don’t be afraid of negative comments or opinions. It’s just feedback and a potential opportunity to educate people about a topic.
Posted on: Sat, 07 Sep 2013 03:38:14 +0000
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