GLOBAL SOCIETY ENTERTAINMENT KNOWS HIP HOP AND SPONSORSHIPS, JOINT VENTURES, AND EQUITY WITHIN THE LIFESTYLE IS BIG BUSINESS PART 2 It’s no secret that Hip-hop is now a multi-billion dollar industry and the predominant popular culture of global youth. It has birthed CEOs like Sean Carter, Damon Dash, Lyor Cohen, Steve Stout, Chris Lighty (RIP), Sean Combs and early pioneers like Charlie Stettler and Russel Simmons. The 90s seemed like the era of Soft Drinks. This past decade seems to be all about liquor. What do you think about rappers endorsing liquor? Do you think Diddy is playing Ciroc? Does he actually have that much leverage for them to give him such a hefty paycheck? He’s not playing them because he has equity. For a guy in a situation like that to not have equity would be tragic. Ultimately, its bigger than hip-hop…its about a generation of African-Americans carving out their own economic space in corporate America. The nationalist extreme hasn’t necessarily worked out for black America but the thing that does seem to be working is the joint venture structure. When Jay-Z wants to do business he doesn’t do it alone, he does a joint venture with an established corporation which he can sell and parlay into something. Hip-hop for this generation, particularly African Americans and people who work along side them and admire them and fought for the same things they fought for, is really about finding a kind of peace with America and a power in America .
Posted on: Tue, 17 Jun 2014 05:30:54 +0000
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