Gender interacts with culture online in ways that shape language and communication, including patterns of flaming, says Danet (2013), who reviewed studies whose findings show men and women use different discourse styles online, as they do offline, and patterns of women’s subordination reproduced online. Among first-time users in a business context, only males engage in flames in a study by Aiken and Waller (2000). (…) Males are more likely to assert opinions strongly as ‘facts’, use crude language, including insults and profanity, and manifest an adversarial orientation towards their interlocutors, while females are more likely to qualify and justify their assertions, apologize, express support for others and manifest an aligned orientation towards their interlocutors (Herring, 1994). Kaul and Kulkarnis (2005) findings show women were more polite than men in CMC in India (…) Oliveira (2003) found that male academics on a Portuguese university list chastised women, asserting interactional dominance. Israeli studies show women remain subordinate in CMC – also in politics and public life, institutional arrangements for home and child care, and religion and law (Herzog, 2004; Yishai, 1997; Golan, 1997; Hakperin-Kaddari, 2004). Subordination is reinforced by stereotypes of macho masculinity and discriminatory portrayals of women in the media (Lemish and Tidhar, 1999; Weimann, 2000).
Posted on: Thu, 03 Apr 2014 13:27:49 +0000
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