Germanys Bastian Schweinsteiger during this years World Cup Final in Brazil. Visa has become the latest World Cup sponsor to publicly criticize footballs governing body FIFA for its handling of the investigation into alleged corruption over the bidding process that will see Russia holding the 2018 tournament and the 2022 competition being held in Qatar. Marketing Week reports that Visa — which has a contract with FIFA to sponsor the World Cup until 2022, at an estimated value of £120 million over a four-year tournament-long period, according to sponsorship agency BrandRapport — is calling for more forthright communication
Posted on: Sun, 07 Dec 2014 23:48:55 +0000