Global Communication with and without English Although English is important for the Global community, a really successful company probably respects non verbal language, Toshiyuki Inoko points out. The proof is that there is no English written sign on the Nike or Starbucks logo. He points out that Nike and Starbucks are aiming to communicate non-verbally through a symbol. It is what it depicts. Moreover, he expands from the same example; For an American living in Japan, who doesnt speak Japanese, there is no inconvenience at all. Because whenever we go to the restaurant, we understand the menus and the cash register displays the sum. Even though Tokyo or Shinjuku stations are complicated, there are icons throughout the station, so it isnt much trouble finding your way. The languagelesss Pinterest is attracting a lot of attention in the internet world. In todays world, the national borders might be disappearing and cultural diversification might be heading the same way. 「ITビジネスの原点（Kindle Version）」by Kazuhiro Ohara
Posted on: Thu, 20 Mar 2014 06:00:01 +0000
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