Google provides a substantial number of resources on its Webmaster Central Blog about what its algorithm is and is not looking for when returning search results. While Google s overall goal — providing results users find most helpful — has not changed, the process for finding these results is constantly being tweaked. Your firm could try to keep up with every algorithm change in an ongoing struggle to be most relevant. But the effort is likely futile and an unnecessary waste of time. You already have information about the type of content Google wants to see available to you if you are willing to do a little research. Every online searcher has a goal. Your job — and Google s — is to understand that goal and provide content that helps the visitor achieve that goal. When you understand how to write for your visitors rather than simply broadcasting information about your firm, you will gain an advantage over your competitors. Here are some ways to dig deeper into user behavior and
Posted on: Fri, 03 Oct 2014 20:49:09 +0000
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