Governments are like Brands The secret of success of any brand of product or service is TRUST. A successful product is one that is accepted by the public and that acceptance does not just lie in the utility of that product but in the trust established in the minds of the consumers. How well a Government is accepted by the people is a function of the degree of trust imbibed in the people. Everyone wants a good product; a positive output at a fair cost. So the brand must not compromise. It is unwholesome to begin to cast aspersions on peoples characters without any moral basis but it must be underscored that an individual would be judged by the company he identifies with. A Govenment that surrounds itself with people of questionable character; brigands and political debaucherers, cannot expect to be esteemed in the eyes of the public. A Government that makes no attempt to sanitise the common mentality of its people and institute hope is only hoping to thrieve on the ignorance of the people. A good government would campaign (advertise) based on achievements collectively attained and attribute such to the people. It would exhort itself never to glorify self even for political benefit. Only a sincere Government would do this.
Posted on: Sun, 12 Oct 2014 12:01:00 +0000
Trending Topics
Recently Viewed Topics
© 2015