Greening the Business World While businesses know the importance and values of going green, not many of them have focus on it or given it due attention. As long as it cannot be legislated on a global basis, there is no impetus to invest time and effort in it. If change is to happen, it must start from the lifeline of every business, the consumers. They have the power to ensure that businesses incorporate environmental bottom line as part of their business model. They can compel businesses to compete with one another on the green race to win consumers heart and wallet. To address the green challenge, more investment is needed to educate and grow the number of green consumers and influence their buying behaviour. These consumers need to be able to access information about the environmental-friendliness of the businesses and products they are dealing with. The challenge is that there is a lack of transparency in this area. Its hard to tell which enterprise is greening their business or for that matter, not doing its part in protecting the environment. There is no consistent format that can be used to benchmark the green effort and outcome. A more concerted effort is needed to galvanise the people, public, private, and political sectors on a trans-border basis to make it mandatory for enterprises to provide sustainability reporting. These reports should be based on a standard template and made available to consumers. Perhaps, consumers should take the initiative to launch a social media site to ‘name and shame’ recalcitrants so that more pressures can be out on them to adopt responsible and sustainable business practice. They should be taken to task with all the available legal, social, political, and operational resources. Businesses will not change if they dont believe consumers will vote with their feet. They will not take action unless they believe their branding and bank accounts will go downhill
Posted on: Mon, 21 Apr 2014 13:03:01 +0000
Trending Topics
Recently Viewed Topics
© 2015