Have you heard about the Pinterest smart feed and how it impacts your exposure? Pinterest’s smart feed is a complex new algorithm based on the following elements: quality of your pin, quality of the source (blog or website) that the pin leads to and a rating assigned by Pinterest. Pin Quality: The highest-quality pins get moved to the top of the queue and stay there as long as the pin receives quality interaction (repins). It’s sort of like what Facebook does with popular posts in your news feed. Source Quality: The quality of the source is determined by how often people pin and repin content from a website or blog. To get higher rankings, pin your best content. Also, check the source of each pin you repin to make sure that it leads to a reputable website with good content. Pinterest Rating: Pinterest puts pins through a blender of criteria called the smart feed content generator. It chooses what they feel is best for the smart feed, based on the current pin and the performance of other pins from that source. Pins are placed best first, not newest first, into the smart feed. Pinterest no longer puts pins in your feed based on the time they are pinned. For example, users will no longer see 10 Mason jar pins in a row from a pinner who went on a Pinterest binge to fill up a certain board. According to Pinterest’s blog, the “best pins” are high-quality images that are clear and relevant; have minimal text and no borders; and include great, helpful pin descriptions. Click on the link below for five things you can do to stand out in Pinterest’s smart feed:
Posted on: Tue, 02 Dec 2014 03:30:00 +0000
© 2015