Heres a key persuasion principle that most entrepreneurs and marketers miss out: Facts Tell, Stories Sell. Majority of businesses focus on facts and figures. They focus on features. They focus on what their products / services have / can do. You might even be doing this right now with your business, products, services. Youre telling people, Our product can do this and this..., We have this and this and this... STOP! Youre severely underselling your business. Yes, you read that right. Telling your target market the facts of your business has extremely limited persuasive power. Facts just tell, they dont engage your target markets emotions. In the Speed Profit System workshop I was sharing with my participants how they can use the 9 proven story templates in their businesses. One of them immediately incorporate one of the story templates into his business... And immediately the next day, he closed a $80,000 deal using the power of their story... in just a couple of hours... just by sharing his business story. Another one were able to close deals with their clients even when their fees were about 300% higher their competitors who also pitched for the same project... some of whom were bigger and more established companies. And there are many more amazing results. In fact, just 2 days ago I revealed these story templates to another entrepreneurs and immediately the next day, he already had fresh, highly qualified, new leads flowing into his business... ready... wanting to be closed. You see, stories not only sell, they attract and pull your target market in... like the bees to honey. Thats why its so incredibly powerful and persuasive. (If you havent realised it yet, I just told you a short story.) If Ive told you facts like: xx% of people said that stories may interest them more than just figures. etc. You probably wouldnt be that interested. But because I told you a story, youre probably curious and may even be interested about the 9 types of proven story templates for business now, arent you? ;) Thats the power of stories. They have the trance-like ability to suck you in... and sell you from within. Imagine what kind of results and increase in sales you can have if youre able to incorporate this in your marketing and business. The power of choosing and telling the right stories is so powerful... yet so little-known by entrepreneurs, business owners and marketers that Ill be including it in the copywriting workshop for SMEs that Ill be doing end of Aug. Ill be going even deeper into the nitty gritty and step-by-step of crafting a persuasive story that sells, compared to what Ive ever covered in the SPS workshops. Im getting so excited just from mapping out what Ill be revealing in the workshop!
Posted on: Tue, 29 Jul 2014 11:00:00 +0000
Trending Topics
© 2015