Heres the FAQ I just sent to everyone signed up for our first Evercoach webinar: —————————————————— I am thrilled by the number of you who have signed up to join us this week. And Im very grateful to everyone who was bold enough to post a question. Here are the top Frequently Asked Questions that have come my way - and my replies: Q: Will Evercoach help me attract my ideal clients? I dont believe in attracting clients. I call it client creation for a reason. Its a very active process. It takes courage and effort and commitment. Its not for everyone. And whilst many coaches have exponential results when they drop all the marketing stuff that doesnt work for them and get back to what they love - creating powerful, life-changing conversations, one person at a time - not everyone is cut out to be a Professional Coach. Q: Will Evercoach help me to create a passive income? I dont believe in passive income. A friend of mine who makes millions selling products once told me that passive income is the hardest money Ive ever made. If you mean that you want to sell products online—Im not the person to speak to because I dont really know how to do it and its not what makes me feel alive. Income generation as a Professional Coach is a very active process. Its determined by the difference you make in the world, the value you create, the quality of service you provide and how creative you can be. Want to increase your income as a coach? Then make a bigger difference to your clients, increase the value you help them to create, massively improve the quality of service you provide and get more creative than you have ever been. Q: Will this Masterclass help me? I cant tell you if this Masterclass will help you. Evercoach is designed to help Professional Coaches - or coaches who want to turn pro. That is not for everyone. It is just as valid to be the kind of coach who supports her friends and colleagues at no charge, whilst being paid in another career. Becoming a Professional Coach brings along challenges that not everyone is ready for. Will this Masterclass help you... Are you willing to show up and listen actively? Are you willing to take notes and take action? Are you willing to implement the insights you have? Are you willing to play full out? Are you willing to feel fear and then act any way? Are you willing to make mistakes? Are you willing to fail - again and again and again? Are you willing to feel uncomfortable? If you do all of these then, *maybe* you will generate what you want. And if you need an absolute yes to your question, then this is probably not the program for you. Evercoach is going to call out a lot from the coaches who are willing to show up and play full out. And those are the coaches who will generate what they want in life - and help their clients to do the same. Q: Where do I start? If youre a coach, then coach people. Coach them. And then coach them more. Q: How much should I charge? It doesnt matter. Make up a number. My first client paid me $10 a month. You can raise your prices later, once your practice is full. If you are new to coaching, your singular mission is to coach, coach, coach, coach. Q: Is it possible to change from seeing clients face-to-face to phone and Skype sessions? Most of my existing clients havent responded well to this change, probably because they are used to seeing me in person. It can be a little harder to transition clients to a new way of working. But theres no reason why you cant set clear agreements around phone coaching with all your future clients. Ive always coached by phone (despite my preference for face-to-face coaching) as I love to travel and I wanted the freedom to coach from anywhere in the world. Now I have two little baby boys and I dont want to travel so much and coaching by phone allows me to work from my home office. Q: I am not an expert coach. Is this for me? I am friends with and trained with some of the best coaches in the world and many of them are still living paycheck to paycheck. So becoming an expert is essential but not enough to create a powerful coaching practice. Its the reason I wrote my book as I met so many extraordinary coaches who could no longer coach, as they could barely sustain themselves from their business. And it doesnt have to be that way. I used to think that I had to have it all together to create powerful clients and was surprised to realize that the more real, vulnerable and authentic I was willing to be, the more my right people were drawn to me. Of course, theres only one way to become an expert—its having a willingness to fail more than anyone else out there and stay in the game. Q: Where do these higher paying clients come from? Are only coaches who focus on the business side of things able to charge the high-end coaching costs, or can relationship/intimacy coaches do so as well? Are you are willing to find out what someone really, really wants—by diving deeper than most coaches would dare to go? And can you create life-changing coaching experiences for your clients? If you can do both of these, most people become extremely resourceful when they are in touch with their deepest desires. Will that be everyone you meet? I doubt it. But if you want to coach everyone then you wont ever be a Professional coach - and thats fine - it just means Evercoach is not for you. Q: My goals for the next 90 days are: (1) Signing 15 inspiring business owners as high-end clients. (2) Best-selling book launch. (3) Speaking and seminar schedule booked out. This isnt a question but its important for me to address it. You see, I love people who have impossible goals. After all, its what my high-performing clients are up to on a regular basis. AND... if you want to build a thriving coaching practice, SLOW DOWN TO SPEED UP. You can only enroll one client at a time. You can only have one powerful conversation at a time. You can only reach out to one potential client at a time. Goals are great. Impossible goals are even better. AND if you want to create a thriving coaching practice with high-performing, high-end clients you will need all of your energy, focus and commitment directed to this one singular mission. Work on the others once your practice is full. Q: I hope this will not be another of the typical events, where at the end we are asked to sign up for something not at $999, not $499, but only $199. I hate this kind of marketing. I so get that - its why I turn off the TV as soon as an infomercial comes on! Since 2005, Ive built a coaching practice by word of mouth alone. Every time I used SEO or tried to design clever business cards or attend networking events, my business slowed down. When, I told a friend I was deleting my email list, a few years back, he said, Are you crazy? In my personal experience, the only way to enroll powerful clients, is through powerful conversations. I taught this to coaches and their worlds seemed to change - they were relieved to let go of all the stuff they didnt like or want to do. When I wrote a book about this, I began to get emails each week from people whose coaching practice transformed, too. And when Mindvalley approached me and said we need to get this message to a bigger audience, I agreed. You dont use internet marketing to sell high-end coaching to high-performing clients. It is however, remarkably good at getting a message out in the world and enrolling to programs like the one we are creating with Evercoach. I want to get this message out to coaches and I love Mindvalleys expertise and passion. And if you dont want to be sold to, please, please do NOT listen to the webinar - because I PROMISE you there will be a sales pitch at the end! Q: How can I attract 8 special clients as swiftly as possible? First, I dont believe in attracting clients. Its a small but important distinction. Theres a reason I call it creating clients - because we need to play a very active role if we want to enroll, high performing men or women to coach with us. And it requires a great deal of creativity. Second, its not a swiftly as possible game. Whilst I do see many coaches make exponential leaps in their practice, if you really want to enroll high profile clients you have to be willing to play the long game. If you want to be a Professional coach, slow down to speed up. Q: How can I build my experience as a coach? I built my experience as a coach by coaching and coaching and coaching and coaching. I learned by making mistakes, falling down and failing. Again and again and again. I took risks. I messed things up. I got things wrong. I invested hundreds of hours of my time and hundreds of thousands of dollars of my money to learn from incredible coaches,speakers and trainers. I read dozens of books a year. I read hundreds of articles. Most have no direct relevance to coaching - I seek connections. I go to conferences and I attend masterminds and I buddy coach with friends. I am obsessed with coaching. I love it. And I invest a great deal of time, money, energy and focus into in my professional development. If you want to be a Professional coach, treat coaching like a profession not a hobby. My friend is a physician. Despite 8 years of study, followed by a 3 year residency and a 3 year fellowship, she is required to spend hundreds of hours each year training and preparing for her medical board exams which need to be renewed every year or two. She has to meet rigorous standards through intensive study, self-assessment and evaluation. If you want to be a Professional coach, treat this profession of coaching as if you were a medical professional. Set and meet your own rigorous standards through intensive study, self-assessment and evaluation. How will you be evaluated? By the clients you create and the results they achieve for themselves. If you want to be a Professional coach - Ill see you inside Evercoach. Love, Rich mindvalleyacademy/featured/evercoach/online-training/invite
Posted on: Wed, 12 Mar 2014 05:23:19 +0000
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