Hey Social Media Professionals, remember way back in 2008 era, the rise of Izea, BlogHer, Glam, Federated Media, Clever Girls and other blogger networks that catered to the new media influencers, connecting them to brands? Its. so. happening. all. over. again. Now, in the Collaborative Economy (sharing economy, maker movement, and more) were seeing the rise of the new influencer, the Freelancer. You may know the Freelancers by names as Airbnb Host, Lyft Drivers, Taskrabbits, or Artisan makers. We *trust* these folks to give us rides, to share their homes, to run errands for us and more. Now, were starting to see a number of groups in the collaborative economy that have emerged that are catering to these freelancers, and that spells opportunities for brands, agencies, and companies to partner with them to improve their experience. See this blog post, to see a list of startups and mature organization that are serving this new industry of freelancers, which forecasts suggest will be 40% of the American workforce. Its repeating, again. The first phase democratized media and ideas (social media) and now were seeing happen again to the physical world (the collaborative economy). We trusted bloggers to deliver the message to the masses on behalf of brands. Next, well trust the freelancers (hosts, taskrabbits, Lyft drivers) to carry our messages forward in intimate real world discussions. cc Ted Murphy Elisa Camahort Page Jory Des Jardins Stefania Pomponi David Armano Josh Bernoff Sean Corcoran Scott Monty Chris Saad Michael Brito John Battelle Stephanie Agresta David Berkowitz David Deal #cmad web-strategist/blog/2015/01/26/a-new-industry-these-groups-love-freelancers/
Posted on: Tue, 27 Jan 2015 00:30:38 +0000
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