Hipersale will offers rapid grocery delivery in Sri Gombak, Batu Caves, Taman Melawati, Taman Melati, Wangsa Maju, Setapak and Sentul. Hipersale depends on a team of independent contractors, which it calls “personal shoppers,” to shop for and deliver groceries in as soon as an hour to customers. Users can shop online or using their smartphone. Hipersale makes a profit by marking up grocery items and charging delivery fees. The company says its strength is in its complex logistics system, through which it avoids building warehouses and buying inventory. “It’s a huge model advantage. We have no trucks, no full-time employees – we have economies of scale across everything and can launch [in a new city] in a couple of weeks,” says Fazreen. “Traditional brick-and-mortar retailers have a large advantage relative to e-commerce companies (if they can figure out how to harness it): Each of their stores is essentially a mini-warehouse with inventory widely distributed throughout the country. So we’re making a bet that Hipersale’s partnerships with brick-and-mortar grocery stores will be the winning play in grocery delivery to the home, with the ability to fend off competition from e-commerce companies that build out their own infrastructure,” he added.
Posted on: Sat, 12 Jul 2014 05:26:36 +0000
Trending Topics
Recently Viewed Topics
© 2015