Hiring Alert!!! Senior Associate, Creative Development for Web and Internet Position is responsible for developing concepts and producing creative specifically for digital direct response marketing channels and on-going website enhancements. Support marketing teams to develop strategic direction and test objectives. Manage multiple simultaneous projects through all facets of creative development including directing external creative resources to develop concept, copy and design; legal, compliance and marketing review processes; and final production. Understand product specifications and industry regulation and negotiate copy revisions, establish work around solutions to copy, graphic and format when needed to gain approval and maintain marketing objectives. Design email and banner advertisements when needed. Illustrate website flow and functionality for both internal and external reviews. Oversee development of flash, html and work with internal partners through implementation. Accountable for complete accuracy of all creative materials. Communicate job status and solve for project management and production challenges to ensure deadlines are met. Evaluate concept performance results for understanding creative successes and failures. Interpret data to modify control and test positions and react quickly to results to direct or re-direct strategy within a short time frame. Knowledge and Skills: Bachelor’s degree in Communications, Advertising or Marketing • Five to seven years experience in direct response advertising and/or marketing required including execution of Marketing strategy to develop concepts for direct response channels • Strong project management skills required •Proven copywriting and art direction experience required •Experience in maintain websites and digital creative development and production mandatory •Must be proficient in: InDesign, Photoshop, html and flash, Excel, Word, and Acrobat 70K-77K direct hire. N. Tampa. amorgan@vaco
Posted on: Mon, 05 Aug 2013 17:32:08 +0000
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