How Advertisers Are Spending on Facebook, Twitter and YouTube. Advertisers are flirting more with paid ad offerings from Facebook and Twitter, but its a cautious courtship. Even as brands boost their social-media spend, only a relatively small portion of it is going to ads, according to a new survey of Ad Age readers. In May, Ad Age and RBC Capital Markets jointly conducted their fifth major survey of marketer attitudes toward social media. The survey polled 1,682 executives at marketing, agency and media companies for their opinions on Facebook, Twitter and YouTube, which was included for the first time. The number of responses varied for each question. #DigitalResearch #SocialMediaSpending #Facebook #Twitter #YouTube #Advertisers
Posted on: Tue, 08 Jul 2014 10:14:33 +0000
Trending Topics
Recently Viewed Topics
© 2015