How Did Tennies Hardware in West Bend Increase Sales by over $500,000? By Making It Easy and Fun for Everyone. Tennies Hardware has been a very good customer of SEO LLC since last year, and we worked together to analyze their business, create a strategy to begin operating profitably online and then executed the strategy in a fun and relatively easy way. Tennies Hardware sells small engine parts online through their website at SmallEnginePartsWarehouse and in January of 2013, SEO LLC started managing their Google AdWords campaigns and in February 2013 their Facebook business page at https://facebook/smallengineparts When SEO LLC took over the Google AdWords campaigns, they were not generating any profit, but were costing more than they were generating in sales. SEO LLC optimized the campaigns, ads, groups, extensions, bidding strategies and keyword phrases and consulted on search engine optimization on the website. In only 30 days of using scientific method and A/B testing, we hit on the winning combination that allowed us to make January a break even. By April, the AdWords campaigns were in the black and generating net profits of $8,000 ... and then the Facebook strategy started kicking in :-) The Facebook page started with only 250 fans and their previous plan was to simply advertise sales. The SEO LLC plan was to make the page fun for visitors and attract the right fans while making the posts increase the websites relevance in the search engine rankings. With over 42,000 fans that either build custom projects or own small engine repair businesses on https://facebook/smallengineparts we have built the largest page of its type on Facebook - bigger than Briggs and Stratton, Tecumseh and Kohler Engines put together! The added SEO relevance reduced the cost per click on the Google AdWords and increased the free traffic from organic search engine rankings until the overall costs of ads and management was a mere 10% of sales, leaving them with 40% net profit after cost of goods sold on $50,000 to $80,000 per month in sales for the rest of the year. This is what combining organic search engine optimization, search engine pay per click advertising and Facebook strategies together will do. Each part should be working to promote the site in a way that makes the whole greater than the sum of its parts to produce a guaranteed ROI. How can you use this methodology to build up your own business online? If you have found an expert in SEO, let the SEO manage all of your online marketing campaigns because only an SEO knows how Google Optimization, Ads and Facebook work together. If you dont have an absolute expert SEO, call Brian Bateman of SEO LLC at 920-285-7570 and ask all of the hard questions about how you can make your site this profitable online.
Posted on: Thu, 23 Jan 2014 17:35:20 +0000
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