How Etihad Airlines is embracing the local Emirati culture and - TopicsExpress

How Etihad Airlines is embracing the local Emirati culture and heritage, and sharing the experience with passengers. Etihad Airways’ latest amenity kits, introduced this year, are produced in partnership with the social enterprise Sougha, launched by the Khalifa Fund for Enterprise Development – creating opportunities for more than100 artisans in five UAE towns. The patterns on the amenity kits are based on designs traditionally used on blankets, cushions and Bedouin tents in the UAE. “People travelling to Abu Dhabi want to bring home a souvenir, something that reminds them of their time here,” says the Etihad chief commercial officer Peter Baumgartner. “This is something that tells a story.” thenational.ae/business/the-life/how-etihad-airways-and-other-airlines-are-embracing-local-culture

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