How To Build Your Marketing Stack (#contentmarketing info) Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before. It also means that marketers need to stay educated about new channels, evaluate their potential, and understand all of the various marketing technologies and solutions available to help them leverage these channels.
Posted on: Wed, 12 Nov 2014 14:36:23 +0000