How can you tell if your poor site rankings are due to an algorithmic penalty or if you are simply losing to sites with better content? This is really tricky. Google has more than one algorithm at work and they all work together to rank sites. There is a really fine line between mere ranking changes do to content and “penalties.” The best way to determine if you are being penalized is to go to Webmaster tools and look or a penalty notification from Google. Crawl errors are also listed and can destroy your ranking. Remember that your content needs to be high quality AND engaging. The spiders are looking to see if visitors are returning to your site and lingering on the pages (engaged in the content). The best way to ensure this is happening is to update content regularly. Contact us at Arden Marketing Enterprises and let us help you keep your content fresh and engaging.
Posted on: Tue, 08 Apr 2014 00:34:46 +0000
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