How to Increase Revenue With a Contextual Marketing Engine - Big - TopicsExpress

How to Increase Revenue With a Contextual Marketing Engine - Big data remains an omnipresent buzzword in marketing circles, yet studies suggest that merely 25 percent of C-suite leaders are leveraging big data tools to do their jobs. Nevertheless, there is a clear trend toward devoting more resources to predictive and advanced analytics, and no marketer wants to be the one left clinging to an outdated strategy. The key is to find actionable context amid the avalanche o... ow.ly/2LD5IU

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