How to Optimized your Website? ------------------------------------ In your header 1. Title tags Title tags are the first places that the search engines will scan, and they are what appear as the actual link on the search engine results page. This is one of the most important places to emphasize your keywords, so make sure that the title tag on each page uses your most important keywords. The title tag is also what your visitors will see in their web browsers, both in the title area and on tabs (if they’re using tabbed browsing). This is one of the areas where it’s tough to remember that SEO isn’t just about pleasing the search engines – it’s also about pleasing your human visitors. They will use the title tag as a primary means of identification and navigation, which is why it needs to be written well-enough to please both parties – definitely not an easy feat. 2. META description tag Within your header, there are a number of hidden META tags that only the search engines will see, and the META description tag is one of these hidden tags. On the search engine results page, you can generally see the META description tag by looking at the chunk of text underneath the link. When writing your META description tag, it’s extremely important to be as concise as possible. The search engines generally only look at the first 150 characters of the description tag, so you only have a limited window in which to get your keywords in. Some search engines only use a part of it before taking some content from elsewhere on the page, so it’s even more important that you incorporate your keywords right up front in your description. 3. META keywords tag It’s still being debated how much weight the search engines give to the META keywords tag. In the early days of search, websites used to cram this tag full of any and all keywords or keyword combinations, in the hopes that the search engines would grasp onto something. Most search engines learned from that and have changed how they weigh this tag in the search algorithm. Now it’s all about how the META keywords relate to the content on your page, which is why you need to use keywords that are relevant to the website in general and to the page in question specifically.
Posted on: Sun, 04 Aug 2013 09:38:10 +0000
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