How to increase your Ecommerce Sale Tips:How to increase your Ecommerce Sale 1. Tell Family & Friends Imitate the Avon ladies, Tupperware queens, and Pampered Chefs of multi-level marketing and tell all of your family and friends about your new ecommerce store. Encourage them to share a link or two on Facebook, Twitter, Google+, and Pinterest. Remember, youre not just asking them to make a purchase, youre asking them to share your online store with their network - which can be extremely valuable. 2. Use Google Adwords Pay-per-click (PPC) marketing, at its core, is the act of buying site traffic. Although PPC marketing can be nuanced, its a pretty sure fired way to get site visitors and, thereby, sales. Use your AdWords to drive targeted traffic to your online store. Finding the right audience across millions of websites can be difficult and when youre paying per click, the costs can add up. Be sure to learn some Google AdWords best practices before ramping up your spend too much. 3. Give Stuff Away Giving products away may not seem like a smart way to sell something, but there are two clever ways to turn giveaways into real sales. You can gain hundreds, even thousands of email subscribers by hosting a product giveaway before or after your online store opens. Ask visitors to register to enter the contest and give bonus entries for sharing the contest on social media networks or forwarding it to friends. Once the site launches, or when the contest ends, send a promotional email offering a discount. Search google for the influencers in your industry. Say youre selling a cool new gadget, find the reporters, blogs, and magazines that may be interested in your product and send them a free sample with a short description of what your product and online store is all about. Big businesses have been doing this for ages, and it works if done correctly. Just dont expect a huge response from this tactic, even if you only get 1 article as a result, the campaign should be considered a success. 4. Submit to Product Feeds Sites like The Find, Nextag, Shopzilla, and Google Merchant, aggregate product information and prices so that consumers can find and, lets be frank, compare prices more readily. Adding a feed to one of these sites and sometimes paying a small fee could send a parade of new customers to your online store, helping to secure an initial sale. 5. Put Stuff on eBay Online retailers should be comfortable selling via any number of channels, including eBay or similar auction sites. Dont be afraid to put a few products up. Include a coupon for 10 percent off a purchase from your online store. This way, its possible to make a first sale and a second . 6. Ask Vendors for Some Love Distributors and manufacturers will often help new retailers by including the startup in dealer listings or mentioning the new retailer on social media sites. Dont be afraid to ask them for some assistance while youre building your business. 7. Get Interviewed Merchants are frequently experts in a particular industry. If you sell handmade shirts and youre knowledgeable in mens fashion, why not approach media outlets about providing them with expert comment on fashion. Reporters are often on the hunt for industry experts, and youll often get the opportunity to mention the company you own or represent. 8. Make an Awesome Blog Content marketing is the technique of attracting site visitors (read potential customers) by providing good quality content, like how-to blog posts. There are a few key ingredients to improve your ecommerce stores blog and make it something worth sharing: Offer good and relevant content, make sure its visually appealing, show your products in action, keep it short and snappy, and show them behind the scenes. 9. Hand Out Business Cards Every online store owners should have business cards. Get some cards made, make sure theyre stylish and reflect your store design. Remember, your store URL should be front and center. 10. Rev Up Social Media Youve read a million blog articles about social media marketing for a reason - it works. Make sure you have a strong presence on all the usual suspects: Twitter, Facebook, and Pinterest. Start conversations about your industry, and also inject yourself into conversations already happening, and youll quickly grow to become an influencer and a thought leader. Its amazing how much traffic you can drive through social media. If you keep growing your social presence it wont be long until your following start to convert to customers. 11. Create a Coupon Code Everyone loves a deal. You may be surprised how many people shop by typing ____coupon code into Google. Create a coupon code for your online store then head over to a site 12. Facebook Advertising Facebook advertising can be a great way to access a very targeted audience. Lets say you sell jewelry, with Facebook Advertising you can target people who have jewelry or watches or bracelets with custom banners that have a message specifically to their interests. Similar to Google AdWords, advertising on Facebook is PPC. kharedi.in/how-to-increase-ecommerce-sale
Posted on: Tue, 20 May 2014 17:47:53 +0000
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