I can see so many ways to adapt/adopt this campaign locally. Quickly finding parking sports, instead of driving around uselessly, saves not only precious time, but, on average, 1 litre of gas per car, per year. That has a significant impact on the environment. A good number of "green" companies could do well with this brilliant campaign. Shopping malls could set it up themselves and sell sponsorships/visibility on the parking spaces and/or arrows.... and so many other adaptations are possible! Bottom line, the target audience (necessarily a driver or car passenger) will greatly appreciate the help provided by the company that brought this campaign to life.
Posted on: Sat, 27 Jul 2013 17:46:21 +0000
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