I don’t wear colors or wrist bands for a cause, nor do I change my FB to a certain color for a cause. I don’t take challenges or do stunts for awareness, and I don’t post flowery prayers. I was criticized a few months ago for not caring. My knee-jerk reply was “You have no idea.” After all, most of you who know me well can vouch that, despite my remaining quiet in the “Awareness” camp, I DO more good personally and bring more people on board who also DO more than all the good that comes from an Awareness rally. A few years ago I read a provocative article on Awareness. The author had found that people’s participation in Awareness rallies lulled them into thinking they had taken sufficient action. It produced a condition labeled “slacktivism.” Tonight I came across a USA Today story with the same message: ============= Research this year from Canada found the more public a persons activism is online, the less likely they are to act in a meaningful way. By publicly supporting these causes, you say, Im a good person, diminishing the need to provide follow-up support for the cause, said Kirk Kristofferson, a Ph.D. candidate in marketing at the University of British Columbias Sauder School of Business. If a non-profit thinks that a public declaration of support leads to meaningful support, we find that this belief may not be accurate, according to the summary to Kristoffersons April 2014 paper published in the Journal of Consumer Research. ============= By all means, carry on with your Awareness programs… but let that be IN ADDITION TO your action. (Faith without works is dead)
Posted on: Tue, 19 Aug 2014 05:16:44 +0000
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