I gotta say, I admire David Krugmans strategy here. Its very savvy for two big reasons: 1) It establishes Daves account as a place where followers can see unique and unusual things that other people may not have access to, helping him build his following and reputation. 2) By building up the Instagram accounts of these cultural institutions, hes creating a market for himself and others. Its easy to ignore a social media account with a small following, but letting a large account with active followers (a valuable marketing channel) atrophy will probably require some explaining to bosses. As the pressure to not mess up increases, so does the willingness to pay for content. Honestly, I wouldnt be surprised if Krugman convinced someone at the NYTimes to write this article *for* him so he could showcase his previous successes (after all, real world success is the best resume) and suggest that his services are up for sale. That last paragraph screams of a demurring journalist making a concession to help her source after getting an interesting culture story. Yeah, maybe its kind of a grey area since Im sure the museum *could* have paid for the (until that point unproven) consulting and launch services, but the market being what it is, I dont think this was an unfair exchange.
Posted on: Thu, 19 Jun 2014 18:30:41 +0000
Trending Topics
Recently Viewed Topics
© 2015