I hate when an agency cant sell the idea properly to the client. cant defend the deliverables... so the clients mess the shit up..tweak and tweak..better yet say they are not interested..then client service and management starts to apportion blame on the creatives after loosing the pitch..reminds me of all these girls wearing loose dresses and wondering why men lust after them..didnt you see that your skirt was thigh revealing before you left the house..didnt you see that the deliverables where shit before you left the office... all the agencies wey sti dey learn should take a cue from the big dogs..the ddbs the insights and the arks...these guys employ who are experts in selling ideas ..i have seen great ideas which everybody thought was going to be turned by client SOLD..i have also seen the shittiest ideas BOUGHT..because of the way the client was bambozzoled...even if client cant pay to execute them go buy the shit...remember that client is our maga or mugu and we are the scammers. and this magas are CONSCIOUS of the fact that you are muguing them..so they are ready to tear your idea down.. Most designers are very wack in F.As..they cant arrange the bloody design to look edible. so give it to someone who can make it visually appealing...then the extras ..articulate people who are not intimidated by board rooms and pot bellied CEOs ..who can convince clients that they are wrong. and we are right. even when we are wrong..well fix it.. Sometimes some clients need you to grow some balls has a client service person or marketer. The veterans know when to be soft spoken..and when to be firm..when to be bold...when to be cunning... you can have the best idea or visuals in the world...but its useless when it cant be sold properly.
Posted on: Thu, 18 Sep 2014 14:52:04 +0000
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