I just thought i would share something that I was just reminded of. A few weeks ago i had a booth at a vendor event. When I am at these events i like to walk around and see who else is there. both to network and to possibly shop. At this event there was a booth set up for a company who sells products I have been wanting to try. So during the event when there was a lag in attendees, I went to the booth. There were two customers there who were obviously there together and they were being attended to by one consultant. The other consultant was doing things at the table like straightening order forms. She looked up at me and then basically pretended like I wasnt there. she didnt smile. Didnt say she would be right with me. Didnt ask if I needed any help or had any questions. Nothing. I stood there for a good 5 minutes waiting to be addressed. never happened. I already knew what i wanted to buy and had come over with that in mind. But because she was so rude, I took my money and I left. I had half a mind to pick up one of their business cards and leave a comment on their fan page saying that I wish I could say that i loved the products, but unfortunately i didnt get a chance to try them because no one would acknowledge me at the event. but I didnt. i say this to show you that when you are at vendor events, customer service doesnt just mean be extra nice and helpful to the attendees. The vendors are people too. You shouldnt treat them as though they are less worthy of your attention just because they happen to have a booth there. It would be one thing if they were coming over just to chat and you had paying customers waiting. If thats the case, you can tell them to hold on a sec while you handle your business. Im SURE they will understand. But to completely ignore them is not only rude -- its stupid. Vendor events are more than just an opportunity to get sales. in fact, there are many times when you may leave an event without making any profit. BUT, if you network -- that is valuable. Networking can get you far. Connect with the right person and you could open yourself up to opportunities and customers you never even knew about. So, the next time a fellow vendor approaches your booth, treat them the same way you would treat a potential customer. You never know who that person is or what they could mean for your business.
Posted on: Sat, 29 Mar 2014 14:33:16 +0000
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