I received a request from a woman yesterday who is part of a multi-level company and has a page on the companys website. She asked if she would need her own website because every marketing company she meets would tell her to get one. Story Tale De-Mystified: Imagine you are just finishing college and you want to live on your own. In the city where you live the following is available to you: an apartment, a condo, a rental home, a trailer park home, to buy a home or to build a home from scratch. Before you would make a decision you would think about your initial investment, your ongoing expenses, maintenance, funds available when something unexpected would happen like storm damages, new dryer and washer, etc. Is a different planning and investment required depending on if you rent an apartment or you buy a house from scratch? For sure. The same counts for setting up your online business, your online presence, your website, etc. Think about your goal which will help you to make your decision easier. Do you want to set up a business online, do you want to build an expert website where you grow your reach and conversions over time, are you committed to build your business over the next few or many years, willing to show ongoing consistency, and invest time, energy, and money, not once but ongoing? If you want to promote your companys products only and really dont want to maintain and invest in a website on an ongoing base, then this goal is the answer to your question if you need to have a website or not. The best website doesnt help you if it doesnt present your goal. For example a supermarket that is locked up most of the time, not reachable through roads, or doesnt look inviting wont gain the ROI (return on investment) you put in the first place. #seoexpertdagmargatell
Posted on: Fri, 01 Nov 2013 19:15:07 +0000