Iconic motorcycle brand Harley-Davidson has charted a 20,000 km road trip that will take celebrities, journalists and tour riders across 30 countries. Launched to promote the Street Glide motorcycle, the Discover More campaign will span the Middle East, Europe and North Africa, with a roster of 50 riders taking turns on the bike which is designed for long-haul travel. For motorcycle enthusiasts, riders will also share their leg of the tour in a collection of online stories and experiences, while a production team will also document the tour and provide real-time updates, photos and videos via social media and the Discover More website. Along the way, the motorcycle will also be joined by hundreds of other riders. The tour will wrap up at the European Bike Week in Austria September 6. To follow the road trip, use the hashtag #DiscoverMore2014 or visit the website discovermore.harley-davidson/. Want to embark on an armchair motorcycle road trip or get inspired before hitting the road? Plan a movie night around road-tripping films like Long Way Round, a 2004 documentary travel series that took Scottish actor Ewan McGregor on a 32,190 km motorcycle trip, or Joshua Jacksons film One Week which takes viewers across Canada.
Posted on: Tue, 15 Apr 2014 22:16:36 +0000
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