If you are trying to calculate #social media ROI, then please - TopicsExpress

If you are trying to calculate #social media ROI, then please stop. The actual cost of a Facebook like or a Twitter follower is zero. If you arent using a paid method on social media, then calculating the ROI for just likes and followers is of no use. Forcing the ROI calculation wont give you any true valuable information. If youre utilizing the free options, instead of calculating ROI, look to your customer acquisitions, branding, support, and customer feedback for the value of your Social Media activities bit.ly/1mCNpgJ

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