If you want to have a large, successful retail store on the Web, you need to make many investments: 1.Hosting. Don’t go cheap with your web hosting. A cheap web hosting company usually piles a ton of sites onto the same server. This means your site loads very, very slowly. The faster your site, the more likely people are to place an order. Google likes sites that load fast, too, and rewards them with better search rankings. The takeaway: a $10 per month hosted website may hurt your long-term business prospects, because it can’t handle the load. However, you don’t need to spend $500 per month either. 2. Products / Product Description / Shipping. With so many options out there, top eCommerce website invest in fantastic products, with well-written product descriptions, aggressive pricing, and deals on shipping. 3. Website Design. You need to make sure your design is attractive, has strong calls to action, and loads quickly. A good design builds trust and confidence. It’s not something you throw together in a weekend. 4. Search Engine Optimization / Inbound Marketing. Just because you build a great site, and have great prices, doesn’t mean that everyone will magically visit your site. You also need to invest in great content on the site, social media outreach, and inbound links from relevant sites. 5. Ongoing Marketing to Past Customers. Past customers are one of the best assets any online store has… but you have to actively engage with them to come back.
Posted on: Fri, 28 Nov 2014 08:29:59 +0000
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