If your business offers both services and retail, then here is a - TopicsExpress

If your business offers both services and retail, then here is a helpful hint to sell more gift cards/certificates AND increase traffic to your business... Offer Combination Gifts that consist of a gift certificate AND a physical gift wrapped together. Everyone wants to UNWRAP a gift rather than just a card. This way your gift receiver has an "unwrapable" for immediate gratification and a gift certificate for future enjoyment... When you offer this type of Combo, discount the physical gift with the purchase of a specific $ amount gift card.certificate...make the minimum card/certificate purchase be a little higher than your average certificate sale to "bump" sales.

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