Im always trying to explain to clients how important #ConversionOptimization (A/B split testing etc). In other words, your site may look cool but that might not be helping you get new customers. My buddy Jared Carl Wooden will do an even better job at explaining the basics and answering your questions on April 2 in a free webinar. You can sign up for it here: internetmarketinginc/imi-webinar-series Heres the description - enjoy! The overall performance of any digital marketing campaign is going to come down to this: the ability to convert traffic into conversions that drive your business forward. Without it, you are flying blind and potentially wasting tons of money. Conversion rate optimization comes down to testing your web pages’ ability to foster the desired action you need your users to take. In this webinar IMI will show you: What conversion optimization is, and more importantly what it isn’t Defining traffic segments & conversion goals that mesh with your business The Do’s & Don’ts of A/B & Multivariate testing
Posted on: Thu, 20 Mar 2014 20:14:55 +0000
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