In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together. CLIENT/AD OR CAMPAIGN: The Coca-Cola Company AGENCY: Leo Burnett Chicago & Sydney GLOBAL CHIEF CREATIVE OFFICER: Mark Tutssel CHIEF CREATIVE OFFICER: Andy DiLallo EXECUTIVE CREATIVE DIRECTORS: Dave Loew, Jon Wyville CREATIVE DIRECTORS: Grant McAloon, Vince Lagana ART DIRECTOR: Justin Carew COPYWRITER: Iggy Rodriguez DESIGNERS: Omari Miller, John-Henry Pajak, David Mugford
Posted on: Sat, 27 Jul 2013 23:11:14 +0000
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