In a cover story interview that hits the street today, syndicated talker Sean Hannity tells Radio Ink the biggest challenge facing radio is its inability to accurately measure listeners. One of the problems with radio in general, and this impacts all formats, is that in the last 10 years, our lives, in terms of technology, have changed dramatically. Radio needs to wake up to this fact. It’s the single biggest threat to the radio business today — that is, the measurement system is flawed in a dramatic way. Hannity believes he has millions of digital listeners he is not able to get credit for. For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get credit for that. We know that WABC, at times, had well over 1.4 million people listening online. If we can’t get credit for that, then all the data that’s being put out there is just inaccurate. Then you add to that those people who listen to me on satellite. That’s unmeasured. If people listen on my website, that’s not measured. I’m a big proponent of iHeart-Radio, but that’s also unmeasured. What we have is a situation where, especially in big cities, it’s almost impossible to get an AM signal, and for the people listening to my show, and they are, there is no way that we can get credit. Hannity says. he knows for a fact he has millions of online listeners. I have never seen it below a couple of million people. Ever. This is not a small issue. This is a massive issue. radioink/Article.asp?id=2789645&spid=24698
Posted on: Mon, 12 May 2014 17:28:23 +0000