In a industry where there is currently a global monopoly - - TopicsExpress



          

In a industry where there is currently a global monopoly - domination by Paypal (though there is a new entrant from MasterCard), the industry is likely to see more competition. Visa card is now entering in what it sees as a profitable market - remembering that new firms are drawn to enter a market that is seen to be profitable. Visa being a dominant firm in a related industry of card payments will have the necessary infrastructure and more importantly the branding in convincing consumers that they make a good choice for a online payment gateway. A market with high fixed costs is now highly contestable due to presence of international big firms with the financial capabilities and expertise to enter new industries.
Posted on: Tue, 09 Jul 2013 23:40:02 +0000

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