In all marketing endeavors, word choice is key. One mischosen word can scuttle an entire pitch that is otherwise pitch perfect. For instance, some limited research shows that people over the age 55 do not identify with the word senior, and they are repelled by phrases such as “sunset years.” Along these same lines, major stroke survivor Wolfgang Wolf recently published an article suggesting that the concept of “support” will be better received than the concept of “help.” More than the word “help,” “support,” he explains, suggests respecting a patient’s independence and desire to do as much as possible on his or her own. You can read the full article here: theglassishalffull.weebly/please-dont-help-me.html
Posted on: Fri, 09 May 2014 22:30:00 +0000
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