In the early-1970s, Miller Brewing Company introduced a brand that - TopicsExpress



          

In the early-1970s, Miller Brewing Company introduced a brand that was called Lite beer from Miller. This was not the first attempt to introduce a light beer. Gablinger had marketed such a product in the late 1960s. 1973 Miller Lite– the first light beer from a major beer company– is introduced by Philip Morris (owner of Miller Brewing Company). Coors Light was introduced in 1978. Introduced in 1982, the superior drinkability and refreshing flavor of Bud Light have made it the world’s best selling light beer.
Posted on: Fri, 11 Jul 2014 16:11:10 +0000

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