In the opportunity analysis...you will see details of followings 1) Competitors : whats their promotion strategy, wht they r doing currently, what gap u can find in the market 2) customer: who is ur current customer, wht r thr demographics, how they like purchasing, in wht season, occasions or weather they buy and who can be your prospects. wht thy want? how can u giv them tht? whts missing? 3) Opportunity: wht oppoerunities lie in the market and how can u tap them? wht difference u can bring from ur promotion campaign? how ur previous promotions IMC has helped u in getting benefits? 4) positioning: whts ur current positioning and how ur customers perceieve it? wht change u want to bring? how wil ur promotion campaign help u increase brand awareness? 5) who is target segment, how can u tap them?
Posted on: Sun, 16 Jun 2013 03:18:05 +0000
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