Increasing Your Presence on LinkedIn 1.Post Regular Updates Posting regular updates on your LinkedIn profile – about your business or industry news, or asking questions you’d like feedback on is a great means of engaging your connections. After all – there’s little point having a valuable network of professional at your fingertips if they’ve forgotten you exist. Your updates will be displayed in the news feeds of all of your connections – a great means of maintaining contact and reminding them of your areas of expertise. 2. Grow Your Network Got a profile but only a handful of professionals in your network? Add connections you’ve worked with previously and whom you know outside of work, such as friends, alumni, club members. LinkedIn’s general rule is that you are only supposed to contact people you know or have met or worked with previously, but users are finding ways around this rule of thumb and utilising LinkedIn as a tool for expanding their current professional circles. Browse the connections of your existing contacts and try specific searches for people in your industry or by location. Invite those people to connect whom you feel there is the genuine potential for mutually beneficial synergies and partnerships. They key here is not to just invite every connection you stumble across, because this can come across as extremely spammy. Be sure to personalise your invitation message (though you’ll be restricted on word count), and then send a personalised reply once your invitation has been accepted, thanking them, outlining any potential for synergies, and directing them to more information about your, your business, your services. 3. Create a Company Business Page LinkedIn ranks extremely well in search engines, so ensuring your business, organisation or solo venture has a business page is a great means of expanding your reach and improving SEO rankings. Setting up your company page is easy, but be sure to fill in as much information as you can, and make it a priority to include your company logo so people can instantly recognise your brand. Be sure to keep your profile updated to give people a reason to follow your company page. 4. Update Your Personal Profile Is your photo current? You do have one don’t you? And yes, this is crucial. Similarly, is your work history up to date? How about your online and social links? Could your summary use a little tszujing? Is your headline interest-capturing? Give your personal profile a good once over, checking to ensure your information is not only correct and current, but that it best reflects your current professional situation.
Posted on: Thu, 11 Jul 2013 17:07:51 +0000
Trending Topics
Recently Viewed Topics
© 2015