Increasingly companies rely on patents and trademarks to preserve - TopicsExpress

Increasingly companies rely on patents and trademarks to preserve their Intellectual Property (IP) and ultimately sustain their competitive advantage. Recently Tesla Motors announced it would grant competitors access to its patented technology. At a first glance this might look like an IP giveaway by Tesla, but in reality there’s something more behind this move. Through BCG’s IP strategic-intent framework you will discover why Tesla Motors’ might actually be right. https://bcgperspectives/content/articles/business_unit_strategy_growth_teslas_gambit/

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