"Insights and Trends on the Future of Content Marketing" A channel-agnostic focus to provide the “best answer” to target audiences remains one of the main drivers that shape content marketing’s future. However, new content trends continue to emerge, according to Lee Odden: The Future of Content and Content Marketing. J-P De Clerck shares Odden’s views on what’s next for content marketing, referencing Odden’s presentation at Content Marketing World 2013. Among the important trends: Converged media Fast reaction to real-time events An integrated approach that tackles silo challenges Technology, mobile and big data will play an essential role in how content is shared, especially with the invention of wearable devices like Google Glass, De Clerck reports. In fact, marketers should start their campaigns with mobile, as it is now truly the “first screen,” according to David Shing of AOL in The Future of Brands as Content Creators. Unique video campaigns boost brand awareness, so marketers should master video, Shing adds. Some brands have already made innovative use of their content. In 25 Brands Redefining Content Marketing, iMedia shows brands that go beyond simple blogs and social media posts and utilize unique approaches to storytelling. Examples include Ben & Jerry’s, Campbell’s Soup, Coca-Cola and Dunkin Donuts. All deploy exemplary videos and images on Vine, YouTube and SlideShare. Join us at: surfingfans/Signup/join.php Information from: cyberalert/blog/index.php/insights-and-trends-on-the-future-of-content-marketing/ Follow on Twitter at: https://twitter/freeproservices
Posted on: Wed, 25 Sep 2013 11:35:36 +0000
Trending Topics
Recently Viewed Topics
© 2015