International Advertising Association Young Professionals: Client - TopicsExpress

International Advertising Association Young Professionals: Client Centric Conference, 19 noiembrie 2013, International Ballroom, Cluj Napoca CRM – ul reprezinta o strategie de afaceri ce vizeaza maximizarea rolului clientului. Aceasta strategie este transpusa intr-o platforma tehnologie software. CRM este acronimul pentru Customer Relationship Management care se traduce in romana ca fiind administrarea relatiei cu clientul - o metoda de a derula afaceri care se focuseaza pe client si nu pe produs; plasarea clientului in centrul serviciului brandului. Speakeri: Lorand Balint - Managing director @ Leo Burnett Romania Orlando Szasz - Angel investor si jurat @ Arena Leilor Monica Birlea - Senior consultant @ Microsoft, IQuest Bogdan Oros - Co-founder / CEO @ TxtFeedback

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