Introducing My Burberry - The New Fragrance for Women by Burberry According to the brands boss Christopher Bailey, My Burberry smells like a London garden smell like after the rain. If new is now and old is gold, then as far as Burberry is concerned, they’ve got a winner on their hands with the launch of the British house’s new fragrance offering for the ladies. Fronted by ‘new is now’ Cara Delevingne and ‘old is gold’ Kate Moss, the My Burberry ad campaign is shot by photographer Mario Testino. The pair sport the brands signature Sandringham trenches as they sit atop an enormous bottle of what is Burberrys fifth scent. The London Fashion Week label has taken its perfume production in-house and worked with Armenian French perfumer Francis Kurkdjian to bring the fragrance to life (Kurkdjian created all of Jean Paul Gaultiers scents, as well as collaborating with Dior, Giorgio Armani, Carven and Elie Sabb but to name a few). The new bottle takes its name from the Burberry clientele affectionately referring to their coats as My Burberry and top notes come courtesy of sweet pea and bergamot fused with a heart of geranium. A full collection including a shower gel, body mist, deodorant and shower oil bolster the offering.
Posted on: Fri, 24 Oct 2014 10:05:54 +0000
Trending Topics
© 2015