Is the popularity of Sriracha not an example of hegemonic struggle in action? In artistic popular culture the consumers views are in tension with the authors views; however, in the popular culture that we see in advertising, the consumers views are in tension with the authors perceptions of the consumers views. The authors of the labels on American hot sauce believe that the market subscribes to traditional, American ideals of strength, bravery, masculinity, etc. However, the consumer responds by purchasing hot sauce with a relatively benign label from Asia, revealing that they do not reflect the advertisers preconceptions of their cultural values. Instead, they are in a dialectical struggle with the author to move towards a globalised hot sauce market. Therefore, all history is the history of hot sauce marketing. -Blergenmeblorger youtu.be/jitjTtWTHYQ
Posted on: Thu, 16 Oct 2014 14:43:28 +0000
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