It is interesting to see just how the tech press misses what Google is doing. Google is an intent satisfaction company. EVERY purchase it has made and EVERY innovation it has brought us fits into that definition. This isnt about buying internet of things toys, er, sensors and wearables and robots. Its about aiming at satisfying your intent in a deep way that other companies wont be able to do. Intent? Thats when you have a thought of something you need. I am hungry, so want a pizza you might think. Thats intent. If Google can satisfy that it can collect a buck or five. There are hundreds of intents you have every day. When I look inside my fridge, for instance, I might think I need more milk. What do I do with that intent? Google wants to be there. When I drive I might think I need more gas. What do I do with that intent? Google wants to be there. When I am at an airport I might think damn, I need a ride home tonight. What do I do with that intent? Google wants to be there. How will Google satisfy intent in the future? Robots. Nest thermostats. Artificial Intelligence. And a lot more. This is a far bigger game than just Internet of things.
Posted on: Wed, 29 Jan 2014 04:25:11 +0000
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