It was in Hamlet that William Shakespeare penned the famous line, - TopicsExpress

It was in Hamlet that William Shakespeare penned the famous line, “There is nothing either good or bad, but thinking makes it so.” I came across this quote while doing some research for a training class I’ll be leading on attitude but the more I thought about that simple sentence the more I thought about how persuasion differs from manipulation. Some people are uncomfortable with the psychology of persuasion because they think using that knowledge gives them an unfair advantage over others. It’s true that understanding how people’s minds work and knowing more effective ways to get someone to say “Yes” gives you an advantage. However, I don’t see that being any different than good looking people having a leg up when it comes to modeling, math whizzes doing better in fields like accounting, or people with great voices having a better chance at a singing career.

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