It’s virtually impossible to separate a woman from her beauty products. Even women who eschew make-up, hair dye and fancy lotions still use deodorant, moisturizer, and aqueous cream, and, more often than not, face wash. Rare is the woman who has never used lip gloss or dabbed some perfume behind her ears. But beauty comes at a price and I’m not talking about the damage to your purse. It’s no secret that most make-up brands have a history bloodied by animal testing. PETA (People for the Ethical Treatment of Animals) has spent decades campaigning to stop a practice that is genuinely no longer necessary. The organization has brought the plight of countless animals to the public’s attention and has made many brands re-evaluate their approach to ensuring the safety of their products. Unfortunately, many brands continue to tacitly endorse animal testing while drafting creative marketing messages that make consumers think they are making an ethical choice.
Posted on: Thu, 29 Aug 2013 13:43:54 +0000